How a Collaborative Marketing and Advertising Plan Helped Drive Arkansas's Largest First-Year Cannabis Expo Bud Agency x River Valley Cannabis and Wellness Expo | June 6, 2026 | Fort Smith, Arkansas The Challenge A brand-new, first-year event needed to build awareness from scratch across a regulated industry with strict advertising limitations -- no cannabis-specific ad [...]

NWA Cannabis & Wellness Expo 2025 Expanding Access and Strengthening Arkansas’ Cannabis Community The Challenge Arkansas’ cannabis industry continues to grow, yet patient access in Northwest Arkansas remains limited. Many residents qualified for the state’s medical cannabis program but had not completed the certification process. Clear information, convenience and trust were often missing [...]

Creating a dynamic new brand for a cannabis fintech startup The Challenge Founded as MediPays in 2017, Abaca's leadership team had its sights set on nationwide expansion. With that goal, Abaca charged Bud Agency with the challenge of concepting and developing a new brand. Bud’s Solution To develop the new identity, Bud focused [...]

Bud Agency has completed extensive social media advertising, competitor conquest, brand definition and public relations support for multiple cannabis and hemp companies, including Harvest Cannabis Dispensary, Steep Hill, Buffalo Co, Healing Hemp, Hawgs Hemp and Custom Cannabis.

Arkansas Natural Products When ANP approached Bud to bridge the gap between in-house social media managers, Bud provided a social media playbook, content calendar and propagation plan to lay a strong foundation for both in-house and agency team members. The social media playbook acts as an overarching document that outlines the mission, values, [...]

Creating a dynamic new brand for a cannabis fintech startup The Challenge Founded as MediPays in 2017, Abaca's leadership team had its sights set on nationwide expansion. With that goal, Abaca charged Bud Agency with the challenge of concepting and developing a new brand. Bud’s Solution To develop the new identity, Bud [...]

ACIA Arkansas Cannabis Industry Association (ACIA) enlisted Bud Agency to help relaunch its communication efforts with the industry. The e-newsletter "IN THE KNOW | ACIA Insider" is a bi-weekly breaking-news publication prompted by the Arkansas Department of Finance and Administration's periodic release of medical marijuana sales data. Bud Agency helps the ACIA communicate [...]