About Elizabeth Michael

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So far Elizabeth Michael has created 12 blog entries.

Cannabis Got Rescheduled. No, You Still Can’t Light Up at Chili’s.

  Big news dropped this week: In a major federal shift, the Trump administration announced that state-licensed medical marijuana will be reclassified from Schedule I to Schedule III under federal law. That sounds like a big deal. Because it is. But before you start texting your group chat “WE DID IT,” let’s slow down [...]

By |2026-04-24T21:16:17+00:00April 24th, 2026|Reflecting on cannabis|Comments Off on Cannabis Got Rescheduled. No, You Still Can’t Light Up at Chili’s.

Attorney John Collins to Speak at Arkansas Times Cannabis & Wellness Expo

The Arkansas Times Cannabis & Wellness Expo is proud to welcome Attorney John Collins of Collins, Collins & Ray as a featured speaker on Saturday, May 2 at 2:00 p.m. Collins has built a strong following across social media for his clear, practical approach to explaining marijuana laws in Arkansas. Through his ongoing video series, [...]

By |2026-04-24T16:21:37+00:00April 23rd, 2026|Cannabis & Wellness Expo|Comments Off on Attorney John Collins to Speak at Arkansas Times Cannabis & Wellness Expo

Five Reasons Why Your Cannabis PR is Not Working

Oftentimes, we meet clients after the fact … they crafted a release, sent it out, but no one picked it up. When your cannabis PR doesn’t work, it can be frustrating and deflating, especially since you are probably really excited about what your company is doing. We’ve got some tips to [...]

Four Steps to Give Your CBD Business a Competitive Edge

“If it was easy, everyone would be doing it,” the old idiom goes, but here we are ...  with everyone doing it … and it’s not easy. “It” being selling CBD. After the passage of the 2018 Farm Bill and to meet surging demand, many entrepreneurs shifted their gaze to [...]

By |2022-08-12T21:47:02+00:00January 12th, 2021|CBD marketing + advertising|0 Comments

The True Meaning of “420” for the Cannabis Industry

Every April 20, cannabis enthusiasts worldwide unite in celebrating the plant, but the true meaning of “420” is clouded in mystery. Some report 420 refers to the number of plant molecules; or believe it has a reference to Hitler’s birthday; or it’s the date of Bob Marley’s or Jimi Hendrix’s death (neither died [...]

By |2021-01-12T23:10:59+00:00October 16th, 2020|Reflecting on cannabis|0 Comments

Can Arkansas Cannabis Cultivators Advertise?

This is a tale of two star-crossed lovers … not ol’ Romeo and Juliet. The budding love affair is between Arkansas’s cannabis cultivators and advertising. Cultivators are eager to educate patients about cannabis, but operate in a compliance grey area – making even the most basic communications decisions muddled with confusion. Is a [...]

By |2021-01-12T22:59:19+00:00June 27th, 2019|Uncategorized|0 Comments

It’s Complicated: Advertising Cannabis

The Green Wave is sweeping the country. And, no, I’m not talking about Tulane University athletics. It hasn’t been newsworthy in decades. According to Pew Research Center, 62% of Americans, including 74% of Millennials, said they supported legalizing marijuana. Thirty-three states and the District of Columbia have legalized medical and, in some cases, [...]

By |2021-01-13T15:22:26+00:00June 12th, 2019|Uncategorized|0 Comments

KATV – “Arkansas bill aims to place strict advertising rules on medical marijuana dispensaries”

Watch the full video on KATV. LITTLE ROCK (KATV) — This month, the first medical marijuana product is expected to hit the hands of patients in the state, but Arkansas lawmakers are still working out legislation. A bill that hit the governor's desk Tuesday afternoon puts strict guidelines on advertising for medical marijuana. SB [...]

By |2022-08-12T21:48:59+00:00April 9th, 2019|Uncategorized|0 Comments

Arkansas Business – “Three Takeaways from SXSW 2019” – Elizabeth Michael Commentary

Originally Published in Arkansas Business Leaving South by Southwest is always bittersweet. On one hand, I am always exhausted and ready to get back to Arkansas. On the other hand, I never want to leave the magic convergence of industry thought-leaders, practitioners, brand activations, bleeding-edge technology, music and film. Where else can you leave [...]

By |2022-08-12T21:50:05+00:00April 3rd, 2019|Uncategorized|0 Comments

TB&P – Talk Business & Politics – “Bud Agency to advocate for medical marijuana industry, reduce ‘implicit bias’ against the drug”

Written by Michael Tilley Originally Published in Talk Business & Politics With Arkansas’ medical marijuana industry just a few months – if not weeks – away from finally providing products to patients, public relations veterans Elizabeth Michael and Martin Thoma hope to profit by educating those in and out of a market they believe [...]

By |2022-08-12T21:51:00+00:00March 1st, 2019|Uncategorized|0 Comments
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