Search Engine Optimization involves implementing strategies to enhance your website's visibility on search engines like Google. It's about ensuring your website ranks higher in search results when users search for relevant keywords or phrases related to your business. Keyword Research: The Foundation of Cannabis SEO Start by identifying [...]
In an increasingly competitive and rapidly evolving cannabis industry, the importance of connecting with customers on a personal level cannot be overstated. As the market grows and consumer preferences diversify, businesses that master the art of personalized marketing are poised to stand out and thrive. Personalized marketing strategies can elevate [...]
The cannabis industry has been experiencing rapid growth and evolving regulations in recent years, presenting both opportunities and challenges for businesses entering this dynamic field. As more entrepreneurs and companies jump into the cannabis market, it's important to be aware of the common pitfalls that can hinder success. In this blog post, we'll explore [...]
Oftentimes, we meet clients after the fact … they crafted a release, sent it out, but no one picked it up. When your cannabis PR doesn’t work, it can be frustrating and deflating, especially since you are probably really excited about what your company is doing. We’ve got some tips to [...]
Why you need marketing automation to grow your cannabis business Marketing automation is a highly effective tool in today's competitive environment. It helps with attracting the right prospects, meeting customer demand, growing market share, and ultimately spurring on more revenue. There are many advantages to using marketing automation software for your cannabis [...]
All of the wags, industry pundits and researchers continue to tout the explosive predicted growth of the CBD category. Indeed, the latest prognostications suggest that CBD sales will quintuple or more in the next half-decade. All that ink and all those rosy projections created a green rush and a green glut [...]
“If it was easy, everyone would be doing it,” the old idiom goes, but here we are ... with everyone doing it … and it’s not easy. “It” being selling CBD. After the passage of the 2018 Farm Bill and to meet surging demand, many entrepreneurs shifted their gaze to [...]
Every April 20, cannabis enthusiasts worldwide unite in celebrating the plant, but the true meaning of “420” is clouded in mystery. Some report 420 refers to the number of plant molecules; or believe it has a reference to Hitler’s birthday; or it’s the date of Bob Marley’s or Jimi Hendrix’s death (neither died [...]
This is a tale of two star-crossed lovers … not ol’ Romeo and Juliet. The budding love affair is between Arkansas’s cannabis cultivators and advertising. Cultivators are eager to educate patients about cannabis, but operate in a compliance grey area – making even the most basic communications decisions muddled with confusion. Is a [...]
The Green Wave is sweeping the country. And, no, I’m not talking about Tulane University athletics. It hasn’t been newsworthy in decades. According to Pew Research Center, 62% of Americans, including 74% of Millennials, said they supported legalizing marijuana. Thirty-three states and the District of Columbia have legalized medical and, in some cases, [...]
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