How a Collaborative Marketing and Advertising Plan Helped Drive Arkansas's Largest First-Year Cannabis Expo Bud Agency x River Valley Cannabis and Wellness Expo | June 6, 2026 | Fort Smith, Arkansas The Challenge A brand-new, first-year event needed to build awareness from scratch across a regulated industry with strict advertising limitations -- no cannabis-specific ad [...]

NWA Cannabis & Wellness Expo 2025 Expanding Access and Strengthening Arkansas’ Cannabis Community The Challenge Arkansas’ cannabis industry continues to grow, yet patient access in Northwest Arkansas remains limited. Many residents qualified for the state’s medical cannabis program but had not completed the certification process. Clear information, convenience and trust were often missing [...]

Creating a dynamic new brand for a cannabis fintech startup The Challenge Founded as MediPays in 2017, Abaca's leadership team had its sights set on nationwide expansion. With that goal, Abaca charged Bud Agency with the challenge of concepting and developing a new brand. Bud’s Solution To develop the new identity, Bud focused [...]