Organic efforts will only take you so far. Consider paid advertisements to lift your brand message. When deciding where to deploy your funds, remember your perfect match audience. Be sure that your paid ads talk to them in the right way at the right time and on the right channels.
The first thing you should do is thoroughly understand the policies and guidelines regarding CBD of the media company with which you are considering purchasing ads. Some allow ads outright, others, like Facebook and Instagram, limit ads to only topical products. Some do not allow CBD ads at all. Our media director here at Bud Agency reports that some companies have accepted and launched ad buys only to take them down a few weeks in for seemingly no reason.
Consider advertising on CBD-friendly sites and networks that allow robust targeting or access to niche audiences, like Snapchat, Leafwire, Ganjapraneur, Leafly, Surfside, Vanna and Hemp Industry Daily. There are many options, and as the industry normalizes, more and more are accepting CBD ads.
Consider an influencer marketing program. Some influencers will want a contract and real-life money as compensation; however, others may consider compensation in trade and/or commission. You can either piece together an influencer program by hand, or you can hire a company that specializes in influencer marketing.