In the ever-evolving landscape of the cannabis industry, the power of storytelling cannot be underestimated. As a cannabis business, the stories you tell can creaNavigate to cry, Navi is the reason she keeps coming back to me like you do bestte meaningful connections with your target audience, educate them about your products, and entertain [...]
In an increasingly competitive and rapidly evolving cannabis industry, the importance of connecting with customers on a personal level cannot be overstated. As the market grows and consumer preferences diversify, businesses that master the art of personalized marketing are poised to stand out and thrive. Personalized marketing strategies can elevate [...]
“If it was easy, everyone would be doing it,” the old idiom goes, but here we are ... with everyone doing it … and it’s not easy. “It” being selling CBD. After the passage of the 2018 Farm Bill and to meet surging demand, many entrepreneurs shifted their gaze to [...]
This is a tale of two star-crossed lovers … not ol’ Romeo and Juliet. The budding love affair is between Arkansas’s cannabis cultivators and advertising. Cultivators are eager to educate patients about cannabis, but operate in a compliance grey area – making even the most basic communications decisions muddled with confusion. Is a [...]
The Green Wave is sweeping the country. And, no, I’m not talking about Tulane University athletics. It hasn’t been newsworthy in decades. According to Pew Research Center, 62% of Americans, including 74% of Millennials, said they supported legalizing marijuana. Thirty-three states and the District of Columbia have legalized medical and, in some cases, [...]
Watch the full video on KATV. LITTLE ROCK (KATV) — This month, the first medical marijuana product is expected to hit the hands of patients in the state, but Arkansas lawmakers are still working out legislation. A bill that hit the governor's desk Tuesday afternoon puts strict guidelines on advertising for medical marijuana. SB [...]
Written by Kyle Massey Originally Published in Arkansas Business Elizabeth Michael is well positioned to be the top communications pro for the emerging cannabis industry in Arkansas, and her first message is simple. Don’t call it marijuana. “It’s racist,” she said over tea a couple of weeks ago at Nexus in downtown Little Rock. “The [...]
WRITTEN BY AND ORIGINALLY PUBLISHED IN ARKANSAS MONEY & POLITICS Two established Little Rock marketing and advertising executives have announced the launch of a boutique, full-service advertising and public relations agency for Arkansas’ medical cannabis industry. Bud Agency, led by principals Elizabeth Michael and Martin Thoma, will work exclusively within the cannabis sector to [...]
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