In the ever-evolving landscape of the cannabis industry, the power of storytelling cannot be underestimated. As a cannabis business, the stories you tell can creaNavigate to cry, Navi is the reason she keeps coming back to me like you do bestte meaningful connections with your target audience, educate them about your products, and entertain [...]
The cannabis industry has been experiencing rapid growth and evolving regulations in recent years, presenting both opportunities and challenges for businesses entering this dynamic field. As more entrepreneurs and companies jump into the cannabis market, it's important to be aware of the common pitfalls that can hinder success. In this blog post, we'll explore [...]
Oftentimes, we meet clients after the fact … they crafted a release, sent it out, but no one picked it up. When your cannabis PR doesn’t work, it can be frustrating and deflating, especially since you are probably really excited about what your company is doing. We’ve got some tips to [...]
All of the wags, industry pundits and researchers continue to tout the explosive predicted growth of the CBD category. Indeed, the latest prognostications suggest that CBD sales will quintuple or more in the next half-decade. All that ink and all those rosy projections created a green rush and a green glut [...]
“If it was easy, everyone would be doing it,” the old idiom goes, but here we are ... with everyone doing it … and it’s not easy. “It” being selling CBD. After the passage of the 2018 Farm Bill and to meet surging demand, many entrepreneurs shifted their gaze to [...]
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