Why you need marketing automation to grow your cannabis business
Marketing automation is a highly effective tool in today’s competitive environment. It helps with attracting the right prospects, meeting customer demand, growing market share, and ultimately spurring on more revenue.
There are many advantages to using marketing automation software for your cannabis business such as being able to identify new leads, follow up with prospects who have visited your website or store, and send personalized messages based on each customer’s interests and past behavior.
The challenge of marketing your cannabis business
We don’t have to tell you that marketing a cannabis business can be tricky. First, there are restrictions and regulations which vary from state to state in terms of what is and isn’t allowed. Then, there’s the fact that most advertisers restrict cannabis-related products and services. While it’s possible to advertise your product or services, you have to be REALLY careful about what you put in your ad and landing page copy.
Because you can’t just throw more money at Facebook to bring in leads, it’s really important to make the most of each lead or customer that you can get. That’s where marketing automation comes into play.