Arkansas Natural Products When ANP approached Bud to bridge the gap between in-house social media managers, Bud provided a social media playbook, content calendar and propagation plan to lay a strong foundation for both in-house and agency team members. The social media playbook acts as an overarching document that outlines the mission, values, [...]

Creating a dynamic new brand for a cannabis fintech startup The Challenge Founded as MediPays in 2017, Abaca's leadership team had its sights set on nationwide expansion. With that goal, Abaca charged Bud Agency with the challenge of concepting and developing a new brand. Bud’s Solution To develop the new identity, Bud [...]

ACIA Arkansas Cannabis Industry Association (ACIA) enlisted Bud Agency to help relaunch its communication efforts with the industry. The e-newsletter "IN THE KNOW | ACIA Insider" is a bi-weekly breaking-news publication prompted by the Arkansas Department of Finance and Administration's periodic release of medical marijuana sales data. Bud Agency helps the ACIA communicate [...]