Oftentimes, we meet clients after the fact … they crafted a release, sent it out, but no one picked it up. When your cannabis PR doesn’t work, it can be frustrating and deflating, especially since you are probably really excited about what your company is doing. We’ve got some tips to [...]
Why you need marketing automation to grow your cannabis business Marketing automation is a highly effective tool in today's competitive environment. It helps with attracting the right prospects, meeting customer demand, growing market share, and ultimately spurring on more revenue. There are many advantages to using marketing automation software for your cannabis [...]
All of the wags, industry pundits and researchers continue to tout the explosive predicted growth of the CBD category. Indeed, the latest prognostications suggest that CBD sales will quintuple or more in the next half-decade. All that ink and all those rosy projections created a green rush and a green glut [...]
“If it was easy, everyone would be doing it,” the old idiom goes, but here we are ... with everyone doing it … and it’s not easy. “It” being selling CBD. After the passage of the 2018 Farm Bill and to meet surging demand, many entrepreneurs shifted their gaze to [...]
Every April 20, cannabis enthusiasts worldwide unite in celebrating the plant, but the true meaning of “420” is clouded in mystery. Some report 420 refers to the number of plant molecules; or believe it has a reference to Hitler’s birthday; or it’s the date of Bob Marley’s or Jimi Hendrix’s death (neither died [...]
This is a tale of two star-crossed lovers … not ol’ Romeo and Juliet. The budding love affair is between Arkansas’s cannabis cultivators and advertising. Cultivators are eager to educate patients about cannabis, but operate in a compliance grey area – making even the most basic communications decisions muddled with confusion. Is a [...]
The Green Wave is sweeping the country. And, no, I’m not talking about Tulane University athletics. It hasn’t been newsworthy in decades. According to Pew Research Center, 62% of Americans, including 74% of Millennials, said they supported legalizing marijuana. Thirty-three states and the District of Columbia have legalized medical and, in some cases, [...]
Watch the full video on KATV. LITTLE ROCK (KATV) — This month, the first medical marijuana product is expected to hit the hands of patients in the state, but Arkansas lawmakers are still working out legislation. A bill that hit the governor's desk Tuesday afternoon puts strict guidelines on advertising for medical marijuana. SB [...]
Originally Published in Arkansas Business Leaving South by Southwest is always bittersweet. On one hand, I am always exhausted and ready to get back to Arkansas. On the other hand, I never want to leave the magic convergence of industry thought-leaders, practitioners, brand activations, bleeding-edge technology, music and film. Where else can you leave [...]
Written by Michael Tilley Originally Published in Talk Business & Politics With Arkansas’ medical marijuana industry just a few months – if not weeks – away from finally providing products to patients, public relations veterans Elizabeth Michael and Martin Thoma hope to profit by educating those in and out of a market they believe [...]
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