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OUR MISSION IS TO HARNESS OUR CREATIVITY INTO A VIABLE SOLUTION

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meet your new best buds

Our team of expert cannabis communication professionals cultivates powerful and meaningful brand identities.  Meet them below.

Elizabeth Michael
Elizabeth MichaelPrincipal
An entrepreneur at heart, Elizabeth grew up in the heart of the Mississippi Delta, in Lake Village, Arkansas, working at her family’s home decor and furniture company, Paul Michael Company. After helping grow the company to five retail stores in three states and opening the online store, Elizabeth moved on to a large ad agency, where she headed up social media and content strategy. There, she worked on several cannabis industry clients. Michael has worked with a number of cannabis companies in Colorado and Arkansas through her decade-long career.
Campaign strategy 93%
Public Relations 86%
Digital Marketing 97%
Martin Thoma
Martin ThomaPrincipal
Throughout a three-decade-long career in marketing communications, Martin has developed and implemented a diverse array of projects, ranging from new product initiatives for global technology companies to public information and safety campaigns for state agencies. He has represented local, state, regional and national organizations in the tourism, healthcare, energy, financial services, transportation, retail, hospitality, government, insurance and food service industries. Martin is author of Branding Like the Big Boys and is a recognized industry leader through his articles, white papers and case studies on branding, marketing strategy and communications.
Brand Strategy 96%
Marketing Automation 85%
Campaign Strategy 96%
Amber Helms
Amber HelmsDirector of Production & Media
Amber Helms is not one to back down from a challenge. Instead, she much prefers tackling obstacles head on, whether it’s completing a big job on a tight deadline, solving a budget riddle, or managing work capacities for an entire office. Amber makes sure the cogs (both big and small) of the office stay in continual motion. But she lends more than project management prowess. Her 16+ years of experience have made her an expert in media management, account service, strategic planning and critical thinking.
Media Planning 93%
Media buying and reporting 86%
Event management 97%
Rachel Byrd
Rachel ByrdArt Director
Rachel is a talented designer with solid experience in brand identity work and digital content design. Along with her creative talents, her enthusiasm and energy for staying on top of the latest industry trends and tools benefit both our clients and team members.
Graphic design 99%
Website Design 88%
Content Development 96%
Diane Baxter
Diane BaxterOffice Manager
When something needs to get fixed, shipped, billed, purchased, scheduled or pretty much any other essential office function, Diane Baxter gets it accomplished. She has spent the better part of the decade keeping the train on the rails as an invaluable asset to our team and our clients.
Katie Levenson
Katie LevensonAdministrative Coordinator

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